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Writer's pictureSyed Ajmal Kamal

ESL in the retail industry not only enhances the overall customer experience but also boosts operational efficiency

India's digital transformation has resulted in significant shifts, most notably the adoption of electronic shelf labels (ESLs) by the retail industry.



Retailers throughout India can improve consumer experiences, expedite operations, and quickly adjust to changing market conditions thanks to the adoption of ESLs in their stores. The incorporation of ESL technology promotes effective and responsive retail settings, in line with India's digital vision.



ESLs represent a major step towards modernising retail operations and embracing the future of consumer involvement in India as the country embraces digital transformation.



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